Work with me
I help companies stand out and get chosen.
Brand, positioning, and the GTM that connects you with your people — whether you're finding your story, fixing one that stopped working, or sharpening one that already works.
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Over a decade across brand, product marketing, GTM, and operations. Most recently interim CEO of a SaaS company I led through an AI-native pivot. AI-native in how I work, not as a talking point.
Most companies don't have a marketing problem. They have a story problem.
The product is good. Sometimes it's great. It's just not landing — the positioning is fuzzy, the site says what every site in your category says, and the people you most want can't tell what you are or why it's for them.
Underneath the story problem there's usually a connection problem. You built something real, and the right people aren't feeling it.
That used to be survivable. It isn't anymore. Building got cheap, everyone ships fast, and the thing that decides who wins moved to distribution — to brand, story, and getting in front of the people who'll care. If you came up building, that's the muscle you probably skipped. It's the one I've spent my career on.
Finding it. Early, still working out what you are. Fixing it. The story stopped working, or the ground moved under it. Sharpening it. You're already good. You want to be unmistakable.
Two ways to work together
Sprints
Scoped, time-boxed, one clear deliverable. Usually positioning and narrative — the story — plus the site and launch copy that carry it. And because I came up in content, social, and creative, I don't hand you the strategy and wish you luck. I write the words. I shape the creative. You walk away with something that's already working.
Best when you know what needs fixing and want it done well, and done fast.
4–8 weeks.
Fractional CMO / operator
Embedded for the longer haul, when you need an operator-marketer in the room — not a project. Brand and GTM, plus the parts most fractional CMOs can't touch: making your team genuinely AI-native, rebuilding pricing, setting the operating cadence. I've done all of it as a CEO, not from the outside.
Best when you're at an inflection and need one person who can hold the strategy and the execution at once.
Why me
I'm one of the few people who's actually done both jobs — the marketer's and the operator's. The work people remember usually happens in the seam: the pricing change, the AI pivot, the hard repositioning, the launch that needed a story and a spreadsheet at the same time.
Two things set me apart from most people you'd hire for this.
I speak builder. I've run engineering teams, set eval standards, taken a company AI-native top to bottom. So if you're a product- or engineering-led company that breaks out in hives around "marketers" — I'm not that. I'm an operator who happens to have taste and can tell your story. And I'm not allergic to a funnel; I read the numbers well enough to know what's working and cut what isn't.
I bring people together. It's the through-line of everything I've done — audiences (a 50K community and a million-plus list at M1), teams (high-trust, zero-ego, the work gets sharper and more fun), whole companies through change that scared them. Connection isn't a tactic for me. It's the job.
A few things I've done:
Led Balsamiq's AI-native pivot as interim CEO — repositioning, a pricing overhaul, and AI features shipped at a company that used to distrust both AI and data
Rebranded that product and drove a 148% lift in weekly qualified signups
Built content and social into a GTM engine at M1 Finance behind $50M+ in attributed revenue
Coached marketing leaders into roles at OpenAI, Snorkel AI, Airtable, and Bubble.io