About Arielle
I’m a brand builder and growth geek based in Chicago. Most of my day is spent as Interim CEO at Balsamiq, where we build the AI wireframing and prototyping tool that helps teams around the world make better product decisions.
I also keep a fractional marketing and coaching practice on the side. I help founders and marketing teams with product marketing, brand, and growth. And, I coach high-achievers to level up too.
I’ve been in the game for 11+ years. For the first part of my career, I was an ad creative. My job was to make things look good and sound good.
But I learned pretty quickly that a great brand story can’t fix a broken product, and a pretty ad campaign can’t fix a messy operation.
And none of those things in isolation build the momentum you really need to make it.
Before long, I found myself at the intersection of brand, growth, and product. Mostly at tech companies. Mostly in roles called “marketing,” “content marketing,” or “product marketing.”
I realized that to build a company that lasts, you can’t just be good at one thing. You have to understand how the whole engine works.
For over a decade, I’ve been building momentum. I’ve worked in early-stage chaos and advised teams at big, complex companies. I’ve helped scale $50M+ revenue engines, led rebrands, pivoted products, crafted positioning and messaging, produced videos, and rebuilt teams so they did work that mattered again.
I love what I do, and I’m tinkering often.
Offline, you can usually find me painting, reading, or baking way too many treats (the current obsession is 108 Asian Cookies).
Need a short bio? Grab this:
Arielle Johncox is the Interim CEO of Balsamiq, the AI wireframing and prototyping tool that helps teams around the world make better product decisions. Based in Chicago, she brings over a decade of experience spanning marketing, growth, and product, helping teams build momentum and scale. She also serves as a fractional marketer and coach to high-achievers.
Some of the tools in my rotation lately: