About Arielle

I'm a marketing leader and award-winning creative obsessed with building momentum. Chicago based, with 11+ years across product marketing, growth, and brand (and for one wild chapter, the CEO seat).

My lane is other people's lane changes: I position products in fast-moving markets, build GTM systems from scratch, ship launches down to the homepage copy, and coach marketers and operators into bigger rooms. 

Currently:

• Consulting: positioning, GTM, and product marketing for companies in the middle of a big change.

• Coaching: marketers and operators stepping into rooms they weren't sure they belonged in.

• Side projects: Techstars mentor, startup-competition judge, forever nursing a few WIP ideas. 

Previously:

• Scaled a newsletter past 1M subscribers during M1's Series B–to–unicorn run

• Repositioned an 18-year-old SaaS company through an AI pivot (as CEO)

• 100M+ views on campaign work for Vote.org and Clean Creatives

• Marketers/operators coached into roles at companies like Google and Snorkel AI

If you or your company are at an inflection point, I probably want to hear about it. 

5-9:

Oil paints & graphite drawings, workout classes (hot yoga, pilates, boxing), books past bedtime, and too many baked goods. 

Also true:

• I ran a 125-person ad agency in college and landed new clients like Wayfair.

• I speak 3.25 languages: Russian, Spanish, English, and a bit of Italian.

• Got an MBA at night while running marketing by day.

• Have kept a gluten-free sourdough starter alive for nearly two years.

Need a short bio? Grab this:

Arielle Johncox is a marketing leader and award-winning creative obsessed with building momentum. Based in Chicago, she brings over 11 years of experience spanning product marketing, growth, and brand. Currently, Arielle takes on product marketing projects for companies in the middle of big changes, and coaches marketers and operators through their own.

Tools I’m loving lately: