Work with me
I help teams nail their product marketing and positioning, launch products and features, sharpen their message and creative, and turn scrappy startups into real revenue engines. And I coach mid-to-senior level marketers into the roles they're reaching for. Learn more about me.
Here are some ways we can work together:
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For when you know what needs fixing and want it done well, and fast. Project-based, 4–8 weeks.
Usually positioning & narrative, product launches, messaging, website copy, or campaign strategy.
Because I came up in content, social, and creative, I don't hand you a strategy doc and wish you luck. I write the words. I shape the creative. You walk away with something that's already working.
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Embedded for 3+ months, when you need an operator-marketer in the room and not just another project.
Strategy, brand, and GTM, plus the parts most fractional CMOs can't touch: getting hands-on, making your team genuinely AI-native, setting the operating cadence.
I've done it all from the inside, as a Head of Marketing and even Interim CEO.
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You're doing strong work, but the people who decide promotions and offers can't quite see you at the next level yet. Or maybe you just landed the role, and you want to do it right. This is where coaching comes in.
I've been the person on the other side of the table — hiring marketers, leveling them, deciding who was ready — as a Head of Marketing and an interim CEO. So I can tell you what the next level actually looks like.
We meet 2x/month for at least 3 months to help you unblock yourself, work through tough decisions, get noticed, and take smart risks.
People I work with send me emails like this:
“Our conversation gave me more insight than I've received in my past 10 performance review cycles...seriously.” - Marketing Director at a Fortune 500 tech company
A few things I've done:
Led Balsamiq's AI-native pivot as Head of Marketing & CX, and later, Interim CEO: repositioning, rebrand, a pricing overhaul, and AI features shipped at a company that used to distrust both AI and data
Website revamp that drove a 148% lift in weekly qualified signups
Built content and social into a GTM engine behind tens of millions in attributed revenue
Launched a global campus ambassador program for a climate advocacy group
So many product launches
Coached marketing leaders into roles at companies like Snorkel AI