Clean Creatives: Reframing climate action as a creative imperative

My role: As Creative Strategy Lead, I partnered on Clean Creatives’ Cannes International Festival campaign (“Climate Action House”)—blending narrative design, high-end creative execution, and multi-channel activations to put climate responsibility at the center of the global advertising conversation.

Context & stakes: Clean Creatives, an advocacy group urging agencies to cut ties with fossil fuel clients, needed to reach the world’s most influential creative leaders during the Cannes International Festival of Creativity. The challenge: cut through a crowded, award-driven environment to make climate accountability unavoidable — without alienating the very industry leaders we needed to engage.

Approach:

• Developed a unifying narrative that reframed climate action as a creative industry responsibility, not a political stance

• Led content creation, execution, and creative direction for multi-channel activations targeting agency and brand executives

• Balanced provocative messaging with high-end creative production to resonate in a premium festival context

• Combined physical activations with digital reach (TikTok, Instagram, influencer collaborations) to maximize shareability and press coverage

Impact:

• Generated 2M+ views across channels

• Achieved highest-viewed content at Cannes that year

• Nominated for a Shorty Award

• Elevated Clean Creatives’ profile with global agency leaders and industry press (Marketing Brew, Adweek)

• Named one of Forbes’ “43 People Changing Advertising by the Climate”

Team: Jacob Simon, Tolmeia Gregory, Duncan Meisel, Ella Sabourin