Results, wins, and work samples
As a marketing lead, I operate as a deep generalist: leading brand, growth, messaging, and operations in one integrated system. The work I do often spans both creative vision and operational execution.
Most of it (strategy, positioning & messaging systems, analytics, and launch plans) lives under NDA because it’s tied to confidential GTM and product initiatives.
But here’s what I can share:
More than doubled qualified signups after rebrand & positioning overhaul
$50M+ added from content-driven GTM engine in a complex, regulated industry
Revamped GTM from tech to process, to be data driven and AI-powered
2M+ views on most-viewed campaign created at Cannes International Festival
40M+ impressions for GOTV social & influencer campaign
Scaled advocacy program to 1,000+ future industry leaders in 6+ universities
I also frequently share my thoughts in content pieces (like this one) and podcast appearances (like this one).
A special treat for scrolling this far
Here’s holiday campaign I did for Bad Ass Coffee of Hawaii, in my advertising focused days. We were promoting a holiday blend, so I made some watercolors out of it! At the time, my role was primarily creative concepting, copy, and illustration.
Team: Andrew Rhee, Katie Gelfand, and the Cactus crew.
